Webmaster Guide

Webmaster is a master or an expert of web sites who manages, maintains and takes care of website. He can be owner of site or in charge of an organization’s site having responsibility of better performance of website, update content information, site design, layout, ease of usability and navigation. Webmaster is also in charge to know site’s competitor and design sites context, content by keeping target audience in mind. Website designed by a webmaster should not be boring, hard to read, misleading site, useless and slow simply he should deign and develop error free site.

Webmasters know ethical and legal issues like copyright, trade mark, domain name infringement and techniques and skill to develop site without having any infringement. Webmasters design site that can be tailored, customized, personalized, and have ease of communication for users like e-mail, FAQs, automated response, online dialogue etc. He should have ability to run and manage forums, communities and give prompt response to e-mail and queries asked by visitors. Webmaster ensures proper performance of web server hardware, software and traffic monitoring and promotion of site.

Responsibilities of webmaster

Design/context
Webmaster makes site’s design, layout that refers sites aesthetics and look-and-fell and functionality. Site must have section break down, good linking structure and ease of navigation.
Website Performance/ Usability
Webmaster is directed to ensure high quality web hosting service for high speed and functionality and reliability so that site should not have any down time experience. A beautifully designed site is useless if its speed is not good and reliable.
Compatible site
Webmasters make site compatible for all computer and browsers so that it could load and run easily on all platforms, old and new version of web browsers.
Media Accessible site
Webmaster is entitled to make media accessible site that can be run easily on all platform. Website should be simplified and designed by keeping in mind all platforms so that it could be acceptable large audience of users.
Look and Feel
Webmaster is responsible for the look and feel of website which includes color schemes, visual themes through out the site. He has to make decision regarding whether site will be esthetically dominant, functionally dominant or sometimes he creates trade off between esthetics and functionality of site.
Contents
Content writing is very important webmaster’s responsibility. He is responsible for website’s contents which include product, service, information, text, graphics, sound, videos and multi media mix, offer mix, appeal mix and timeliness mix. The webmaster is responsible to attract users by providing right information about product or service to the right audience at right time. Timeliness information should be updated regularly and accurately in order to attract, keep and maintain relationship with visitors, users.
Community
A webmaster design, develops, manages and run community sites. He provides cohesion, help and develops relationship in effective way by setting some rules sand regulations that are acceptable for community people.
Customization
Webmaster provides customization, personalization facility to its users by providing layout configuration, storage, agents etc. Customization is ability of site to be tailored by user or by itself. Webmaster can design and program site in such a way that it could dynamically publish different versions of site to specific user according to its interest, needs, desires etc. Webmasters use cookies programming to enhance customization features.
Communication
Webmaster provides communication or ways to interact with users by e-mail, FAQs, automated response, news letters, online dialogue, and customer services etc. Webmasters are responsible for prompt reply of query asked by the user.
Test website
Webmaster is responsible to test site’s functionality and fix errors by removing non working links, simply by editing html code. Its webmaster’s responsibility to make reliable, fast and error free site.