M-Commerce
M-Commerce is also known as Mobile commerce or U Commerce
allows the users to perform commerce by using the mobile devices
such as mobile phone, PDA, custom terminal, public mobile
network, palm pilots and smart phone. It is a type of
online transaction, which involves the transfer of rights
for using the services and products of a company. Today E-commerce
and E-business is turning into the M-commerce because mobile
devices are user friendly, lightweight, easy to use and easily
available to everyone. The usage of the mobile phones
throughout the world is increasing and more and more services
are being added into the mobiles such as internet access,
SMS, MMS, multimedia, GPRS, WAP, Bluetooth, email, software
and the usage of the Java embedded applications.
The mobile phones and other handheld devices provide the
high speed internet connectivity, which provides the basis
of the M-commerce. Once you have high speed internet
connectivity on your mobile phones, you can shop, sell, pay
or trade online anytime and anywhere in the world. Mobile
phone technology has been widely popularized in the developed
and developing countries of the world. Today many companies
are accepting the SMS payment systems and in the near future,
M-Commerce will be the sales and marketing tool. Mobile
commerce has now been adopted by a large number of companies
in the world to increase sales from their products and services.
The major benefits of the mobile commerce include the following.
Major Benefits:
Buyer: Buyers can access the online
products catalogs and buy the product of their choice as they
can on a computer.
Companies: Companies can display products
on their websites and the buyers select the products through
the mobile phones and other hand held devices.
Companies can develop the websites for the mobiles users.
These websites are specifically developed for the mobile phones
and other handheld devices. These websites are known
as WAP. The WAP enabled websites show the catalogs of
the products and the services for the mobile phone users around
the world.
M-Commerce Examples
- Purchasing online tickets.
- Hotel booking.
- Purchasing movie ticket.
- Purchasing CD/DVD.
- Purchase Software.
- Restaurant booking.
- Paid Subscription to a website.
- Online games membership.
M-commerce is simply an E-commerce over the mobile phone
or B2C transaction by using a mobile phone. To explore
the M-commerce potentials, the companies like Nokia, Motorola,
and Erickson are working together with the wireless providers
to develop the WAP enable mobile phones and handheld devices.
The scalability, securing, easily availability and the fasters
speed has made M-commerce popularize and the first choice
of the mobile users to perform the e-commerce transactions.
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