How to do Search Engine Optimization

SEO or Search Engine Optimization is one of the greatest online promotional methods.  It is the process of improving your website’s position in the search engines like Google, Yahoo and MSN for the targeted keywords to get the targeted traffic for your website.  Search Engines frequently update their algorithms so it is not wise to stick only few SEO techniques.  Being a SEO professional, you need to keep yourself up-to-dated with the latest SEO guidelines, techniques and search engines’ trends. The properly optimized websites provide you the best return on your investment and time. 

The process of the search engine optimization is divided into two main parts on-page optimization and off-page optimization.  If you learn all the SEO techniques then you can not only promote your own websites but you can also work for the clients’ websites.  All the following techniques and tested and have been used by the SEO professionals throughout the world.

Your website’s design and contents are very important for successfully implementing the SEO techniques. Your webpage’s content is the most important thing and SEO techniques cannot work with the duplicate content.  Write the content for your readers and not for the search engines.

• On-Page Optimization

1. Look for a keywords rich domain name.
2. Place your main keyword in your web page’s Title.
3. Write highly research, informative and unique content and place keywords at the scattered places in your web page.  Make sure you are not over optimizing your web page with the same keyword.  Use a keyword density tools to control the density of a keyword or key phrase.
4. Make a structural text based navigational structure of your website and make hierarchical inner linking of the pages.
5. Never use duplicate content on your web pages.
6. Provide unique titles, long keywords rich descriptions, keywords in every page of your website.  Use a keyword research tools like Google Adwords Keyword tool and Overture keyword tool and select the best high traffic, highly targeted keywords for your website.
7. Make a sitemap of your website and place all the important links of your web pages.
8. Use H1 heading tag in your pages with the targeted keywords.
9. Use the Comments and Alt Image tags with the targeted keywords.  Make sure you are not using a single main keyword at all the places like in Title, Comments tag, Alt image, H1 heading rather you need to generate the similar keywords with the keyword tool and place at the different places.
10. Make a logical flow of your content and your keywords should appear in the web page naturally.
11. If your website is dynamic use Rewrite Mods to convert the dynamic URLs into the search engine friendly static URLs.
12. Regularly update your website with the unique content.
13. Do some research at your competitors’ websites and generate a report with the tools like IBP and SEO Elite that how they have ranked with the good keywords.

• Off-Page Optimization

1. Generate an .XML sitemap of your whole website and submit it by using the Google Webmaster Account.
2. Submit your website in the reputed web directories and use keywords rich anchor text.
3. Get one way links from the highly related high PR websites.
4. Post in the forums that allow the signature links.
5. Let your visitors to social bookmark your website.
6. Do links exchanges with only the highly relevant websites.
7. Write articles and submit in the articles directories with your website’s links in your signature.
8. Write comments on the highly related blogs that allow your signature links.
9. Build links, links and more links in the regular basis at a constant pace.

• Web Page Design Considerations and Techniques

1. Make a content rich, unique and naturally internally structured website.
2. Use text links instead of the image links.
3. Use a search engine friendly web design.
4. Check for the broking links in your website before submitting it in the search engines.

• Things To Avoid in SEO

1. DO NOT launch your website before it is complete optimized.
2. Don’t use frames.
3. Avoid Flash and Java scripts.
4. Don’t try to describe all your services and products on a single page.  Make a separate page for each product and service.
5. Do not get the incoming links with the spammy techniques like links farming etc.
6. Do not use doorway pages, cloaking and hidden text techniques.
7. Do not over optimize your web pages with a single keyword.
8. Do not try to fool the search engines because your website can be banned completely.
9. Don’t use irrelevant keywords in your website.

The above tips are very helpful in generating a high stream of targeted visitors from the search engines.